DOING BUSSNIESS IN ETHIOPIA III

Ethiopia is working to bypass the clearance and traffic backlog in Djibouti by streamlining customs procedures and constructing dry ports near its border with Djibouti. Port Sudan and Berbera Port in Somaliland are used to a smaller degree. Most goods are transported by trucks from the ports to Addis Ababa and other parts of Ethiopia. Ethiopia’s ruling party-owned companies dominate the truck transportation market. Plans to revamp Ethiopia’s rail systems are underway (via Chinese contractors), but rail systems are not currently operational. Cut flowers and fresh fruits and vegetables are transported via air from Addis Ababa’s Bole International Airport.
Most distribution in Ethiopia, particularly to regional towns, is done through informal business arrangements. For example, after being cleared through customs, many goods will be sold to wholesalers in Addis Ababa’s largest open market (Merkato) and then distributed to retailers and small vendors.
Ethiopia requires that all imports be channeled through Ethiopian nationals registered with the government as official import or distribution agents. The importer or agent is required to apply for an import license, and register with Ministry of Trade as well as the National Bank of Ethiopia for a foreign exchange permit.
Selling Factors/Techniques
Methods used by successful competitors in the Ethiopian marketplace include active contact with key Ethiopian Government officials responsible for major programs and projects, personal visits by representatives for initial market surveys, and contact with local representatives knowledgeable about future plans and market potential. Sales materials in the official local language, Amharic, in addition to English, is an effective way to reach a broader customer base; however, the use of English is prevalent in the business community.
Electronic Commerce
Electronic Commerce is still in its infancy in Ethiopia and is rarely used. The GOE is preparing a national draft law to govern e-Commerce. Most Ethiopians do not have credit cards and Internet connections are slow and unreliable; however, Internet service is improving in the aftermath of Ethiopia’s connection to Seacom’s underground/sea fiber optic cable through Djibouti. The following are some Ethiopian e-commerce sites:
Ethio Gift
http://www.ethiogift.com
Ethio-Market
http://www.ethiomarket.com
Ethiopia Commodity Exchange
http://www.ecx.com.et
Ethiopian Airlines
http://www.ethiopianairlines.com
Genuine Leather Craft
http://www.genuineleathercraft.com
Trade Promotion and Advertising
Advertising and trade promotion are important in the Ethiopian market. Government-owned mass media outlets (radio, television, and newspapers) and privately-owned magazines, newspapers, radio stations and billboards are the major means of advertising. The Addis Ababa Chamber of Commerce organizes the largest international trade fair in Ethiopia each year in February, which attracts many foreign and local exhibitors.
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Please refer to the following list for more information:
Disclaimer: This list is not comprehensive and inclusion does not constitute an endorsement or recommendation by the U.S. Government.
Chambers of Commerce
Addis Ababa Chamber of Commerce and Sectoral Associations
P.O. Box 2458
Addis Ababa, Ethiopia
Tel: +251-11-550-4647
Fax: +251-11-550-4649
Email: aachamber1@ethionet.et
http://www.addischamber.com
Ethiopian Chamber of Commerce and Sectoral Associations
Tel: +251-011-551-8240
Fax: +251-011-551-7699
E-mail: ethchamb@ethionet.et
http://www.ethiopianchamber.com
Advertising agencies
251 Communications
Addis Ababa, Ethiopia
Tel +251-911-522-584
Email: addis@251communications.com
http://www.251communications.com
Afro Link Studio
P.O. Box 1126, Code 1110
Addis Ababa, Ethiopia
Tel: +251-11-661-1085
Email: info@afrolinkstudio.com
http://www.afrolinkstudio.com
B.T. Digital Advert
Addis Ababa, Ethiopia
Tel: +251-11-663-1717
Fax: +251-11-662-6545
Email: btta@ethionet.et
http://www.btadvert.com
Cactus Advertising
P.O. Box 5790
Addis Ababa, Ethiopia
Tel: +251-11-662-3888
Fax: +251-11-661-5100
Email: cactusplc@ethionet.et
Horizon Ethiopia
P.O. Box 26782/1000
Addis Ababa, Ethiopia
Tel: +251-11-618-4045
Email: advertising@addisconnexion.com
http://www.addisconnexion.com
Lion Advertising
P.O. Box 5372
Addis Ababa, Ethiopia
Tel: +251-11-552-7835 / 552-7836
Fax: +251-11-551-2499
Email: lionadpr@ethionet.et
Mono 2000 PLC
Addis Ababa, Ethiopia
Tel: +251-11-663-3060
Fax: +251-11-663-3061
Mob: +251-91-121-2091
Email: monoplc@yahoo.com
Zeleman Productions
P.O. Box: 17629
Addis Ababa, Ethiopia
Tel: +251-11-663-2800/01/02/03/04
Mobile: +251-91-124-5627
Fax: +251-11-662-6238
E-mail: info@zelemanproductions.com
http://www.zelemanproductions.com
Newspapers
Addis Business
P.O. Box 2458
Addis Ababa, Ethiopia
Tel: +251-11-551-8882
Fax: +251-11-551-1479
Email: aachamber1@ethionet.et
http://www.addischamber.com
Addis Zemen (Daily Amharic newspaper)
P.O. Box 30145
Addis Ababa, Ethiopia
Tel: +251-11-662-5455
Fax: +251-11-156-9862
Email: et.press@ethionet.et
http://www.ethpress.gov.et
Capital (weekly)
P.O. Box 95 Code 1110
Addis Ababa, Ethiopia
Tel: +251-11-618-3253 / +251-11-651-3375
Fax: +251-11-618-5206
Email: syscom@ethionet.et
http://www.capitalethiopia.com
Fortune (weekly)
P.O. Box 1110, Code 259
Addis Ababa, Ethiopia
Tel: +251-11-662-7150
Fax: +251-11-662-3727
Email: tamrat@addisfortune.com
http://www.addisfortune.com
New Business Ethiopia (Online news paper)
contactus@newbusinessethiopia.com
http://newbusinessethiopia.com
Press Digest (weekly)
P.O. Box 12719
Addis Ababa, Ethiopia
Tel: +251-11-111-2154
Fax: +251-11-551-3523
Email: Phoenix.Universal@t.ethionet.et
http://www.Press-digest.info
Sub Saharan Informer (weekly)
P.O. Box 22178 Code 1000
Addis Ababa, Ethiopia
Tel: +251-11-515-1800
Fax: +251-11-552-6722
E-mail: info@subsaharaninformer.com
http://www.ssinformer.com
The Daily Monitor
P.O. Box 4502
Addis Ababa, Ethiopia
Tel: +251-11-156-0199/156-0794
Fax: +251-11-156-0515
E-mail: themonitor@ethionet.et
http://www.theafricamonitor.com
The Ethiopian Herald
P.O. Box 30701
Addis Ababa, Ethiopia
Tel: +251-11-662-5457
Fax: +251-11-156-9862
Email: et.press@ethionet.et
http://www.ethpress.gov.et
The Reporter (weekly)
P.O Box 7023
Addis Ababa, Ethiopia
Tel: +251-11-661-6188
Fax: +251-11-661-6189
Email: mcc@ethionet.et
http://www.ethiopianreporter.com
Government Media
Ethiopian News Agency
P.O. Box 530
Tel: +251-11-155-0011
Fax: +251-11-155-1609
E-mail: ena@ethionet.et or enas@ethionet.et
http://www.ena.gov.et
Ethiopian Radio and Television Agency
P.O. Box 1020/5544
Tel: +251-11-550-5483 / 553-6566
Fax: +251-11-550-5174
E-mail: etv2@ethionet.et
http://www.erta.gov.et
Radio Fana
Addis Ababa, Ethiopia
Tel: +251-11-551-6777
Fax: +251-11-551-5039
E-mail: rfana@radiofana.com
http://www.radiofana.com
Walta Information and Public Relation Center S.C
P.O. Box 12918
Addis Ababa, Ethiopia
Tel: + +251-11-661 12 65
Fax: +251-11-661 25 79
E-mail: feedback@waltainfo.com
http://www.waltainfo.com

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