ARCHITAMENT E-NEWS

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Tiwag Power Station Control Center / Bechter Zaffignani Architekten

From the architect. The new building for the power station control centre of Tiroler Wasserkraft AG in Silz is a massive, tower-like, free-standing building. The dominant building on the site was and still remains the old turbine building. Various additions reduced the impact made by this building, with the result that the high-energy processes on the power station site were no longer externally legible. Through the formal idiom it employs the new building attempts to depict these processes READ MORE

21 Rules for a Successful Life in Architecture
The Offices of BIG. Image Courtesy of BIG-Bjarke Ingels Group

Originally published by Entrepreneur Architect, Associate Professor at Louisiana Tech Kevin J Singh gives his 21-point rundown of how to have a successful and happy life as an architect. The list gives some pointers that will certainly help young students and graduates, but may well be useful to some of the not-so-young practitioners who need to refocus on what’s important.READ MORE

Hamburg’s Plan to Eliminate Cars in 20 Years
About 40% of the area of Hamburg, the second largest city in Germany, is made up of green areas, cemeteries, sports facilities, gardens, parks and squares. For the first time ever, the city has decided to unite them together via pedestrian and cycle routes. It’s all part of the “Green Network Plan,” which aims to eliminate the need for vehicles in Hamburg over the next 20 years.

According to city spokeswoman Angelika Fritsch, the project will help to turn the city into a one-of-a-kind, integrated system: “Other cities, including London, have green rings, but the green network will be unique in covering an area from the outskirts to the city centre. In 15 to 20 years you’ll be able to explore the city exclusively on bike and foot.”READ MORE

15 Step SEO Checklist for 2015
Entering into the New Year of 2015, Google’s algorithm is changing at a rapid pace. It was recently announced by the search engine behemoth that its “Penguin” algorithm is going to be rolling-out on a consistent basis. This doesn’t even include the Panda or Hummingbird algorithm updates.Website owners and online marketers who want to appear high on Google need to be aware of the trends of search engine optimization entering the New Year. If you are proactive and follow the proper guidelines set by Google, you can reap the benefits of increased organic traffic and a stellar Google presence.
We have mapped out a “15-Step Checklist” to follow for your website to ensure that you are well prepared for 2015 in regards to search engine optimizations constantly changing algorithm. If you are to properly follow the checklist, you can be a king in 2015 when it comes to your SEO.READ MORE

Protecting Your WordPress Website from Hackers in 2015
• SO, HOW THE HACK DID THIS HAPPEN?
• It happened via a WordPress Plugin.  WordPress Plugins are bits of software that can be uploaded to extend and expand the functionality of your WordPress site.  Through this small chink in the RevSlider plugin, which was confirmed by Security firm, Sucuri, hackers were able infect sites to load highly obfuscated attack code on every webpage. Since many users didn’t update their Plugin to the NEWEST version, their sites were exploited.  Thousands of websites were hacked and promptly blacklisted.  And no, we don’t mean by David Spader.  What we do mean is by the Search Engines.  This included Google, Yahoo, Bing and a slew of others.  Visitors to your website will be greeted with a screen similar to this one:READ MORE

2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC
For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It’s no surprise that this strategy is ineffective. The change-makers in the marketing industry do things a little differently. Top brands that achieve great success use these four social media marketing trends:READ MORE

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