If we look back at the technology driven changes through which design business has evolved over the years, we see how this evolution has resulted in a more intelligent and value-adding profession. But it is not particularly unique: Many other industries have grappled with and mastered the transition into an information-based business.
One question we should consider is this: What will it take for us to become an information-based profession? Maybe we just need to recognize the opportunity to leverage technology fully. In doing so, we are sure to bring a new level of creativity and problem solving to the table and a redefined level of success to business. This transition starts on a firm-by-firm basis, and we actualize the true value when we transform the entire industry